Is your on-line brand letting you down? More and more employers and recruiters now review social media sites as part of the recruitment process, increasingly they are using online means of sourcing candidates through, business (LinkedIn) and social media sites (Facebook, Twitter etc.) Creating a quality brand that allows you to differentiate and position yourself above the competition is necessary in this market and increases your chances of getting that job.
When you’re looking for a job or positioning yourself for career growth, it is very important to have an online presence where you can showcase your skills, experience, and unique selling points, along with your interests and personality. Really it’s all about launching a ‘marketing campaign’ where you can increase your ‘visibility’, ‘marketability’ and ‘selling power’ to a prospective Employer or Recruiter thereby pulling ahead of the competition.
Your brand only needs to contain key information about what you have to offer a potential employer along with a sense of you as a person; it can take time to build up a quality brand. As employers are increasingly checking out the on-line profiles of candidate’s, job seekers have to be extremely aware of the potential harm that can befall them due to any inclusion of what might be considered to be unsavory media or controversial comments.
Get the expert help you need in creating and developing your quality on-line brand.